Google Ads Integration

WildJar allows you to track calls generated from clicks from ads to your website and calls to call extensions as conversions in Google Ads. You can also opt in to receive the hashed phone number of the caller if you are using enhanced conversions for leads.

Getting started

The below are required in order to integrate WildJar with Google Ads:

• Enable Auto-tagging on your Google Ads account

Configuring Google Ads integration

Please follow the below steps to configure Google Ads integration:

1. Click Integrations in the left hand menu
2. Under Google Ads, click Configure
   
   
3. From the configuration list, click + New Configuration
4. Select your WildJar account you wish to configure

5. If you are not logged in already, click Login to your Google Ads account and complete the authentication process.
   
   

   Once you are logged in, you will see the Google account you are connected with.

   

   Please note: WildJar only supports one Google account per user. If you disconnect the currently logged in account, any active Google Ads integrations configured with this Google account will be disabled. You can check the Google Ads user for any configuration in the configuration list.

6. Select the tab which best represents your use case. Click the use cases below for detailed instructions on how to complete the integration:
    
   • Calls from Website - use this integration to track calls from visitors who click your ads and visit your website or landing page.
      
   • Call Extensions - use this integration to track calls from people clicking to call the number on your ad extensions or call-only ads.

Configuring conversions for calls from your website

Prerequisites

• Dynamic Number Insertion (DNI) must be configured
• Google Analytics must be installed on your site
• The WildJar tracking code must be installed on site for calls to be attributed to ad clicks

Configuration

Please follow the below steps to complete the integration:

1. Select the Google Ads account or Google Ads Manager (MCC) account you wish to push conversions into. If you select a manager account, you will be able to select a client account from the right
2. Select the conversion actions to be created in Google Ads:
   • Send all calls to a single conversion action (default)
     Default conversion action name: Phone Lead
   • Send first time callers (only) to a single conversion action
     Default conversion action name: New Phone Lead
   • Send first and repeat callers to separate conversion actions
     Default conversion action names: New Phone Lead and Returning Phone Lead
3. Select any additional features you'd like to activate:
   • Enhanced Conversions - sends the hashed phone number to Google Ads if you are using enhanced conversions for leads
   • Set custom conversion value - assign a value to your conversions (default is 1)
   • Filter by Smart Tags - only send conversions for calls which match the selected smart tags 
   • Filter by AI Tag - only send conversions for calls with match the selected keyword spotlights or tags from your AI agents
4. Click Save

Congratulations, you've now configured Google Ads integrations for website calls! 🎉

You may also like to:

• Configure conversions for call extensions

Configuring conversions from call extensions

Prerequisites

• You must have a dedicated number for tracking call extensions which isn't configured for Dynamic Number Insertion (DNI)
• Your dedicated number must be added as a call asset to Google Ads and call reporting must be enabled.

Configuration

Please follow the below steps to complete the integration:

1. Select the Google Ads account or Google Ads Manager (MCC) account you wish to push conversions into. If you select a manager account, you will be able to select a client account from the right
2. Select the conversion actions to be created in Google Ads:
   • Send all calls to a single conversion action (default)
     Default conversion action name: Call Extension Lead
   • Send first time callers (only) to a single conversion action
     Default conversion action name: New Call Extension Lead
   • Send first and repeat callers to separate conversion actions
     Default conversion action names: New Call Extension Lead and Returning Call Extension Lead
3. Select your dedicated number for Google Ads call extensions
4. Select any additional features you'd like to activate:
   • Set custom conversion value - assign a value to your conversions (default is 1)
   • Filter by Smart Tag - only send conversions for calls which have match your smart tags or keyword spotlights
   • Filter by AI Tag - only send conversions for calls with match the selected keyword spotlights or tags from your AI agents
5. Click Save

Congratulations, you've now configured Google Ads integrations for call extensions! 🎉

You may also like to:

• Configure conversions for calls from your website