A great way to visualise your WildJar phone data in Google Analytics is by creating a Custom Segment.
Below are the steps to create a Custom Segment to enable you to overlay Phone Lead Event data with your online traffic reports.
- Log in to Google Analytics and select an Account.
- Navigate to Audience > Overview and at the top of the page next to All Users click on '+ Add Segment'
- Select '+New Segment'
- Navigate to Advanced > Conditions and change the filter to Event Category that Contains 'Phone Lead' (this is the default push from WildJar - if you have updated this then you will need to place the new naming convention here).
- Name and Save your Custom Segment.
Once your Custom Segment is saved you can select it from the dropdown box and compare the Phone Lead data with any Custom Segment that you have already created.
You can be as creative as you wish when creating Custom Segments i.e. adding conditions such as Traffic Sources / Mediums, Landing and Exit Pages or time on site metrics,
Below is an example of All Users with Phone Lead data overlaid based on the different Traffic Channels: