Create a number for Facebook Advertising

Please follow the below steps to order a number for your Facebook Advertising.

If you've already created the number, you can skip to configuring the integration into Facebook.

Order a number

1. Click in the top right hand corner of the dashboard.
2. Select Add Tracking Number.
3. Give your new number a descriptive name.
4. Select the country and number type you need.
5. Select your preferred number.
6. Click Confirm.

Configure the call flow

After you've confirmed the order, you'll need to configure the call flow and any email or SMS lead alerts you would like to receive.

1. Enter the destination number where calls will be received
   
   
   
   
2. Toggle the switches on/off to activate or deactivate a feature.
   
   
   Click here to find out more about these routing options!
   
   
3. Once activated, the configuration options for the feature will show in the call flow screen. Configure as per your requirements.
4. When finished, click Save

Configure Dynamic Number Insertion

1. Click Dynamic Insertion in the main menu
   
   
2. Select the website domain. If you haven't set up a website yet, set it up by clicking + Configure a new website
   
   
   
3. Click + Add Number
4. Select the source and medium:
   • If you would like to track all Facebook Ads campaigns, select the medium "Paid" and the source "Facebook".
   • If you would like to track a specific campaign, enter the utm_source value in source, the utm_medium value in medium and, optionally, toggle Advanced and enter the utm_campaign in the Campaign field.
5. Enter the number on the website to be replaced
6. Select the tracking number to be shown
7. Click Confirm.
8. Then click Save
9. Once saved, click on the Snippet tab to get the unique tracking code for your website
10. Click on the tracking code to copy it to the clipboard

Integrating calls into Facebook

After you've created a number and configured it for Dynamic Number Insertion, you will need to integrate the calls into Facebook.

Even if you've created a dedicated number for Facebook Ads, we recommend pushing all calls from all tracking numbers to Facebook, as this will allow you to attribute "view-through conversions" to your Facebook Ads campaigns. This means that if they were part of the conversion funnel, for example interacted with an ad on Facebook then went on to convert via a call from Google Ads, your Facebook campaigns will still receive credit.

Please follow the below steps:

1. Create an offline event set in Facebook. There are instructions here, if required:
   https://en-gb.facebook.com/business/help/339320669734609
2. Use Zapier to connect WildJar and Facebook:
   • The easiest way to integrate call data into Facebook is to use the below Zap template:
     Send Facebook Offline Conversion events for new WildJar calls
   • Alternatively, you can create a Zap manually (🌶️):
     1. In the Zapier Platform, create a new Zap, select WildJar as the trigger app
     2. Select "Phone Call" as the trigger
     3. Log in using your username and password and authorise Zapier to access your WildJar account.
     4. If you wish to filter by an account or tracking number, select the account or tracking number(s) that you wish to push calls for.
     5. If you already have calls, you can test with some live data. If not, there is some default test data provided by us.
     6. Create a Facebook Offline Conversions action
     7. Select "send offline event"
     8. Log into Facebook with your Facebook Business Manager account
     9. In the template, select your Business Account and Event Set (configured earlier)
     10. Add WildJar data by clicking the add field button in the relevant fields:
         
         • Event Time -> select the WildJar "Timestamp" field
         • Phone -> select the WildJar "Caller ID" field
     11. In the Event Name field, use "Lead".
     12. Click continue and finish the creation process.

Once complete, you can see the performance of your campaigns directly in your Ads Manager account.