If you would like to see additional ad click information in your WildJar reports (for example, the match type or device type a paid click came from), you can add any of the below parameters to your campaign URLs.
Please note: This is applicable for paid traffic only.
| Parameter | Result |
| device={device} | The device type a click came from. The values provided are: "m" for mobile, "t" for tablet, and "c" for computer |
| matchtype={matchtype} | The match type of the keyword that the click came from. The values provided are: "e" for exact, "p" for phrase, or "b" for "broad" |
| keyword={keyword} | The keyword that the click came from. For more information, please see the article on how to view keyword information in WildJar reports. |