You can configure WildJar to push through call data to Google Analytics as an event. WildJar integrates with your existing Google Analytics account by sending your call data to goals you’ve created in Google Analytics.
To integrate WildJar into your Google Analytics account there are a couple of easy steps to follow.
- Navigate to the Integrations page and under Google Analytics, click "configure".
- Select the account you wish to integrate
- Enter the GA property you would like events pushed to in the Tracking ID field, then click Save.
After setting up your WildJar integration, and the Event push is defined, you will need to create goal conversions in Google Analytics. Make sure you have Admin access and set the Goal to trigger when Event Category = Phone Lead.