Google Analytics is a popular tool that offers in-depth data and reporting on your website traffic, including the acquisition, behaviour, and conversion. WildJar's Google Analytics integration ensures all calls that are tracked through a WildJar tracking number are pushed into Google Analytics as an event.
To integrate WildJar into your Google Analytics account there are a couple of easy steps to follow.
- Navigate to the Integrations page and under Google Analytics, click "configure".
- Select the account you wish to integrate
- Enter the GA property you would like events pushed to in the Tracking ID field, then click Save.
By default, WildJar will push all calls to GA as an Event with the below call information
| Event Field | Value | Description |
| Event Category | Phone Lead | |
| Event Action | [[Source]] | The source name of the service (eg. "Sales PPC") |
| Event Label | [[status]] | The status of the call (eg. "Answered", "Missed") |
Note: The Event Category can be white-labelled according to your needs.
After setting up your WildJar integration, and the Event push is defined, you will need to create goal conversions in Google Analytics. Make sure you have Admin access and set the Goal to trigger when Event Category = Phone Lead.