Configuring Microsoft Advertising Integration

Prerequisites

The below are required in order to integrate WildJar with Microsoft Advertising:

• Enable auto-tagging on your Microsoft Advertising account
• Create an offline conversion goal in Microsoft Advertising and wait at least 2 hours
• WildJar tracking code is installed on site

For full instructions on creating an offline conversion goal can be found in Microsoft's help documentation, under Create a Conversion Goal. We recommend choosing a descriptive name, such as "Phone Lead".

Configuring the Integration

1. Click Integrations in the left hand menu.
2. Under Microsoft Advertising, click Configure
   
   
   
   
3. Click Login on Microsoft, enter your Microsoft Advertising credentials and complete authentication.
4. Select the WildJar account you wish to configure for offline conversions push.
5. Select the Microsoft Advertising account you wish to push to. All accounts you are authorised to manage will appear in the dropdown list.
   
   
   
6. Select the Conversion Goal you set up previously in Microsoft Advertising.
7. Click Save.