Integrate calls into Google Analytics

WildJar's GA4 integration allows you to attribute your calls back to website visits by sending an event to Google Analytics.

To integrate your calls to GA4, you will need your GA4 Measurement ID and a Measurement Protocol API Secret.

Once integrated, you can mark phone lead events as a key event or configure GA4 to receive additional WildJar data as custom definitions for use in your reporting.

Activating GA4 integration

To integrate WildJar into your Google Analytics 4 property, please follow the steps below:

1. Select Integrations from the main menu
2. Under Google Analytics, click Configure.
   
   
    
3. Select the account you wish to integrate with GA4.
4. Enter the Measurement ID and API secret for your GA4 property:
   
   
    
5. Select whether you want to send All Tracking Numbers or Select Tracking Numbers
6. Choose how you would like events to be sent to GA4:
   
   
   
   Send phone calls as one event: all calls will be sent to GA with the event "phone_lead"
   Send first time and repeat calls as separate event names: first time callers will be sent to GA with the event name "phone_lead_first" and repeat calls with "phone_lead_repeat".
    
7. Click Save.

Congratulations, your GA4 integration is now set up! 🎉

You might also like to:

• Integrate with Google Ads
• Mark phone_lead events as key events (formerly called conversions)
• Create custom definitions to view WildJar data in Google Analytics (optional)

Mark phone_lead events as key events

1. Sign in to your Google Analytics account and select the relevant GA4 property.
2. Click Admin from the main menu.
3. Select Events
4. Follow the instructions below, depending on the Google Analytics event interface you are using:
   • New event configuration interface (May 2025 onwards)
   • Previous event configuration interface (before May 2025)

New event configuration interface (May 2025 onwards)

If a phone_lead event has already been received in GA4, select the Recent Events tab, find the phone_lead event, and click the star to mark it as a key event:



If a phone_lead event hasn't been received in GA4 yet and doesn't appear in the Recent Events table, follow the below steps:

1. Click + Create Event, type phone_lead as the event name and toggle on Mark as key event.
2. Choose your default key event value and counting method. We strongly recommend counting events once per event.
3. Select Create without code and click the View more options button.

4. Under Matching conditions, set the parameter event_name equal to phone_lead:

   

5. Click Save to return to the Create an event screen.

6. Review the event configuration summary

   

7. Click Create in the top right hand corner.

Previous event configuration interface (before May 2025)

1. If a phone_lead event has already been received in GA4, toggle the switch next to the phone_lead event on to mark it as a key event:
   
   
   
   If a phone_lead event hasn't been received in GA4 yet and doesn't appear in the Existing Events table, you can go to Admin, > Key Events, click New Key Event, type phone_lead as the event name and click Save.
   
   

Viewing WildJar data in Google Analytics 4

By default, WildJar sends call data along as additional properties with phone lead events which can be used in Google Analytics by creating custom definitions. This is completely optional, but you can add these additional custom dimensions and custom metrics to give additional context to your phone leads in GA.

Custom Dimensions

The below fields are available as custom dimensions:

• tracking_source - the tracking source the call was received through
• call_status - the status of the call (answered, abandoned, missed)
• first_time_caller - whether the caller was a first time caller ("yes" or "no")
• ivr_option - if an IVR menu is configured, the name of the option which was selected
• source - the web source attributed to the call
• medium - the web medium attributed to the call

To create custom dimensions, please follow the below steps:

1. Sign in to your Google Analytics account and select the relevant GA4 property.
2. Click Admin from the main menu.
3. Under Data Display, click Custom Definitions
4. Click on the Custom Dimensions tab
5. Click the Create Custom Dimension button
6. Give the dimension a descriptive name and description
7. Select Event as the Scope
8. Select the Event Parameter or, if an event has not yet been received yet, copy or type the parameter name from the above list.
9. Click Save

Custom Metrics

The below fields are available as custom metrics:

• call_duration - the call duration in seconds
• call_talk_time - the call talk time in seconds

To create custom dimensions, please follow the below steps:

1. Sign in to your Google Analytics account and select the relevant GA4 property.
2. Click Admin from the main menu.
3. Under Data Display, click Custom Definitions
4. Click on the Custom Metrics tab
5. Click the Create Custom Metric button
6. Give the metric a descriptive name and description
7. Select Event as the Scope
8. Select the Event Parameter or, if an event has not yet been received yet, copy or type the parameter name from the above list.
9. Click Save

How to find your GA4 Measurement ID and API Secret

1. Sign in to your Google Analytics account and select the relevant GA4 property.
2. Click Admin in the bottom left of the screen.
3. In the Property column, select Data Streams, then select the stream you want to send calls to:
   
   
    
4. Copy your Measurement ID:
   
   
    
5. Under Events, click Measurement Protocol API Secrets:
   
   
    
6. Click Create and enter a nickname for your key and save.
7. Copy the secret value: