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Import key events from Google Analytics to Google Ads as conversions

Updated
Please note: If you are using our Google Ads integration, importing key events from Google Analytics may lead to conversions being counted twice in Google Ads.

This article outlines how to import key events from Google Analytics 4 for into Google Ads. Please follow the below steps to get started.

Getting Started

The below are required in order to integrate WildJar with Google Ads by importing conversions from Google Analytics:

If you are unsure how to link your accounts, you can find instructions how to link Google Analytics 4 and Google ads here.

Importing your goals into Google Ads

Please note: Google has been progressively rolling out a new method for importing events from Google Analytics 4 since January 2025, you will see instructions for both below.

If you are using the previous method, please see our section on the previous (Google Ads conversion action import) method. The new method is preferred.

New Method (Google Analytics)

  1. In your Google Analytics property, go to Advertising > Tools, then select Conversion management.
  2. Click Create conversion action
  3. Select the Google Ads account for your new conversion and click Next.

    ga4-ads-import-1-new-conversion.png
  4. Select the phone_lead (or phone_lead_first/phone_lead_repeat, depending on your configuration) key events you want to import as conversions into Google Ads. Select the Conversion Category of "Phone call lead".

    ga4-ads-import-2-create-conversion.png
  5. Click Next to review your selected conversions.

    ga4-ads-import-3-review-conversion.png
  6. Click Save.

Google Ads will begin importing the data from your Analytics property. Historical data from before the import won't be included.

Previous Method (Google Ads conversion import)

  1. Sign into your Google Ads account.
  2. Click Goals from the left hand menu.
  3. If not already selected, expand Conversions and select Summary.

    ads-goals-menu.png
     
  4. Click + NEW CONVERSION ACTION.
  5. Select Import, then Google Analytics 4 (Web), then click CONTINUE.

    conversion-action-create.png
     
  6. Select the goal you would like to import, then click IMPORT AND CONTINUE.
  7. Click DONE.
Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.

Previous Design

  1. Sign into your Google Ads account
  2. Select Tools & Settings from the upper right hand menu
  3. Select Conversions from the Measurement section

    ads-tools-menu.png
     
  4. Click + NEW CONVERSION ACTION
  5. Select Import, then either Google Analytics (UA) or Google Analytics 4 (Web), depending on your version of GA, then click CONTINUE

    conversion-action-create.png
     
  6. Select the goal you would like to import, then click IMPORT AND CONTINUE.
  7. Click DONE
     
Please note: After clicking DONE, your goals may take up to 48 hours to appear in Google Ads. Only data from the day you click import will be imported - historical data is not added.

 

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